Brasa em Casa

📍BRASA

Volunteer Project

📍Brazil.

Volunteer Project

Designing for Brasa em Casa, a day to transform our idea of Brazil!

Ambition

To design graphic design and social media material for the 2022 edition of Brasa em Casa

Roles and Responsibilities

Project Founder and Leader: Business Planning, Pitching, Reaching Out, Networking, Presenting, Marketing, Desining

Project Context

When: Summer 2022

Timeline: 8 weeks

Team size: 2 designers

Tools: Illustrator, Photoshop

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Summary

I volunteered for Brasa for over a year as a designer, and later a design manager. For this project I designed all the graphic materials and social media posts for the 2022 edition of Brasa em Casa in Sao Paulo, an event focused on reshaping the national impact of young Brazilian leaders.

I designed all event materials, including posters, badges, banners, and social media posts, ensuring they aligned with the event’s theme, "Resignifying National Impact." This included promotional content, speaker announcements, and various visuals to effectively engage participants across multiple platforms.

The result was a cohesive and visually engaging branding campaign that successfully promoted the event, connecting hundreds of participants and fostering discussions on Brazil's future among young leaders.

What is BRASA?

BRASA, the Association of Brazilian Students Abroad, has the mission to empower the next generation of Brazilian leaders for a better country. Since its foundation in 2014, we BRASA has wanted to become a reference for those who want to study, those who study and those who have studied abroad.

+9000 members

+90 universities

+50 cities around the world

BRASA em Casa 2022

Hundreds of brilliant young people gathered at Fecomercio to reflect on Brazil and create opportunities to generate the impact they want in the country. BRASA em Casa is a meeting of leaders, in which students discuss Brazil, make decisions and, together, launch initiatives about our future.